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For a lot of UK trade businesses, Checkatrade, MyBuilder and similar lead platforms have become a habit rather than a strategy. You sign up, pay the monthly fee, compete against four other tradesmen for the same job and hope the customer picks you. Sometimes it works. Often, it does not. The problem is not that

Google Ads for UK Trades Businesses: What You Need to Know Before You Spend a Penny Why Google Ads Works for Trades If you are a plumber, electrician, builder or roofer, Google Ads puts your business in front of people actively searching for what you do, in your area, right now. No waiting around for